76ers
Since 1776 Campaign
Campaign identity created for the Philadelphia 76ers 2015-16 season. Following the development of the brand book, the campaign celebrates the revolutionary spirit of the city and the organization. The campaign came to life through television, billboards, wild postings, digital in-game introductions, season tickets, stadium graphics and an iconic flag that helped to amplify our voice and unite Philadelphians by reminding them that this team, and this city, have challenged the status quo and won, since 1776.
︎Watch the video
Agency: Mother NY
Since 1776 Campaign
Campaign identity created for the Philadelphia 76ers 2015-16 season. Following the development of the brand book, the campaign celebrates the revolutionary spirit of the city and the organization. The campaign came to life through television, billboards, wild postings, digital in-game introductions, season tickets, stadium graphics and an iconic flag that helped to amplify our voice and unite Philadelphians by reminding them that this team, and this city, have challenged the status quo and won, since 1776.
︎Watch the video
Agency: Mother NY