Klarna
Swedish for smooother shopping
Swedish for smooother shopping was Klarna’s first US campaign. Aimed at making Klarna synonomous with shopping, the campaign playfully taps into classic Swedish culture and introduces Americans to a new, smarter, and smooother way to shop: Klarna.
The campaign featured re-dubbed Swedish films, 2 hero characters (also Swedish), and a dreamy Scandinavian lounge. It was a fully integrated campaign that included shoppable entertainment, interactive digital experiences, custom brand partnerships, digital ads, social giveaways, and a campaign website.
Creative Partner: Mirimar
Swedish for smooother shopping
Swedish for smooother shopping was Klarna’s first US campaign. Aimed at making Klarna synonomous with shopping, the campaign playfully taps into classic Swedish culture and introduces Americans to a new, smarter, and smooother way to shop: Klarna.
The campaign featured re-dubbed Swedish films, 2 hero characters (also Swedish), and a dreamy Scandinavian lounge. It was a fully integrated campaign that included shoppable entertainment, interactive digital experiences, custom brand partnerships, digital ads, social giveaways, and a campaign website.
Creative Partner: Mirimar