Hairclub
Rebrand for Hairclub, which has long been at the forefront of personalized hair health treatments. But the brand struggled with a dated look and gender-specific associations within a rapidly growing marketplace. The evolution of the brand speaks to a more modern and diverse audience with a reliable, clean, and structured design approach. The new visual identity, brand toolkit, refreshed brand imagery, and overall brand messaging reflects what Hairclub is all about: inclusivity, comfort, and confidence.
Agency: Sterling Brands
Photography: Emily Winiker
Rebrand for Hairclub, which has long been at the forefront of personalized hair health treatments. But the brand struggled with a dated look and gender-specific associations within a rapidly growing marketplace. The evolution of the brand speaks to a more modern and diverse audience with a reliable, clean, and structured design approach. The new visual identity, brand toolkit, refreshed brand imagery, and overall brand messaging reflects what Hairclub is all about: inclusivity, comfort, and confidence.
Agency: Sterling Brands
Photography: Emily Winiker