Klarna
Discover the truth
Interactive brand campaign launched in the UK that addressed some of the misconceptions or myths being said about Klarna. Like, “Klarna is too pink and weird to be trusted.” or “Klarna hypnotises you into thinking you’re not spending real money.” The campaign leaned into what was being said and artfully dispelled those myths in a way that felt uniquely Klarna.
Working with artist, Ignasi Monreal, the campaign featured 7 artworks, one for each myth. The artworks were then turned into painted murals around London. The attention grabbing murals encouraged people to discover the truth about Klarna and play an interactive digital experience, The Mythbuster Challenge, that dispelled each myth and offered a chance to win rewards from Klarna.
Creative Partner: Motel Company
Interactive Site: makemepulse
Artist: Ignasi Monreal
Discover the truth
Interactive brand campaign launched in the UK that addressed some of the misconceptions or myths being said about Klarna. Like, “Klarna is too pink and weird to be trusted.” or “Klarna hypnotises you into thinking you’re not spending real money.” The campaign leaned into what was being said and artfully dispelled those myths in a way that felt uniquely Klarna.
Working with artist, Ignasi Monreal, the campaign featured 7 artworks, one for each myth. The artworks were then turned into painted murals around London. The attention grabbing murals encouraged people to discover the truth about Klarna and play an interactive digital experience, The Mythbuster Challenge, that dispelled each myth and offered a chance to win rewards from Klarna.
Creative Partner: Motel Company
Interactive Site: makemepulse
Artist: Ignasi Monreal