CB2
Rebrand that elevates this popular home interiors brand with a new visual identity to celebrate the new brand platform, Modern Together. After 15 years, CB2 sought to develop a new logo that communicated the brand’s maturity with a more elevated aesthetic to appeal to a broader audience and represent the new positioning.
The full project included a holistic brand evaluation that included brand strategy, consumer insight analysis, market evaluation, brand manifesto, style guidelines, creation toolkit, and multiple seasonal campaigns.
Agency: Mother NY
Rebrand that elevates this popular home interiors brand with a new visual identity to celebrate the new brand platform, Modern Together. After 15 years, CB2 sought to develop a new logo that communicated the brand’s maturity with a more elevated aesthetic to appeal to a broader audience and represent the new positioning.
The full project included a holistic brand evaluation that included brand strategy, consumer insight analysis, market evaluation, brand manifesto, style guidelines, creation toolkit, and multiple seasonal campaigns.
Agency: Mother NY