76ers
Brand book
Helping the organization evolve and re-establish itself as one of the most storied franchises in the NBA and all of sports, this brand book was designed to reinvigorate the organization and build excitement for the team, the fans, and the brand. The book consists of 3 sections; The new strategic foundation, brand manifesto, and brand guidelines.
Agency: Mother NY
Brand book
Helping the organization evolve and re-establish itself as one of the most storied franchises in the NBA and all of sports, this brand book was designed to reinvigorate the organization and build excitement for the team, the fans, and the brand. The book consists of 3 sections; The new strategic foundation, brand manifesto, and brand guidelines.
Agency: Mother NY